While in line at the store the other day, you noticed something you had not seen in a long time:
It's not that you thought that Mello Yello soda pop had stopped production (though you wouldn't have been surprised if it had because you never really hear about it in these parts), it's that you were surprised by how refreshingly unchanged the logo appeared. You realize that there have been several iterations of the design--
--but the bottle you saw in the cooler could easily have been from 1985. "Well done, The Coca-Cola Company," you said to yourself. "Well done."