Absolutely no idea how Old Joe & Co. has slipped by you since 2007. Yet another example of a Japanese brand doing it right. Japan continues to simply slay it in the menswear arena, interpreting Americana in fresh and interesting ways. Old Joe & Co., designed by Yusuke Takagi, is a Tokyo-based brand that, as their little clip below indicates, cares deeply about the details in hand-crafting vintage-inspired garments that are built to get better with age. Some of the pieces from the current collection appear to be as good as it gets and you want them.
You will now kill some time watching serious surfing of ocean waves. Taylor Knox, Conner and Parker Coffin, and the goofy-footed Gudauskas at pumping J-Bay. Massive turns at top speed sloshing around a fair bit of water. The elder Coffin looking like a young TK out there--drawing some nice lines.