Somehow this one got lost for a couple days in the inbox, but you're extremely thankful it's found. Edwin, a tough as nails denim original that's been front-running in the industry since 1947, just released a short film. It documents a road test of the 2012 Fall/Winter collection. A group of friends got together in the colder climes of the Peak District in the U.K., brought their vintage BMW motorcycles and a 1974 BMW 1502, and took in some beautiful vistas. It's a brilliantly made video that perfectly represents what Edwin is about: hard-wearing, utilitarian products that look great.
Good Measure Indigo Collection
3 hours ago