Saturday, May 22, 2010

Prada S/S 2010: "First Spring"

Prada and Chinese artist Yang Fudong collaborated on "First Spring," a short, black-and-white film that serves as Prada's Spring/Summer 2010 menswear advertising campaign. Set in a timeless, dreamlike realm where anything is possible, the art project was inspired by the Chinese adage that "the whole year's work depends on a good start in spring" as well as the promise and opportunites of a new decade.

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