Tuesday, September 14, 2010

Levi's Workwear by Billy Reid

When Billy Reid won GQ's Best New Menswear Designer of 2010, part of the honor included getting to dip into Levi's museum-like archives in order to create a limited-edition, high-end collection that couples the denim leader with Reid's Southern-bred approach to masculine design.

Billy Reid on the inspiration for the line:
"Our idea was to focus on the workwear and outdoor categories from the early days of the Levi’s brand. We were able to work with some incredible people in the Levi’s archives and found an old work apron from the turn of the century, complete with all its natural wear, tear and stains. It just really seemed to stand out. The apron became a true muse and its influence is present in each piece of the collection. For example, the hunting jacket has a removable—and fully functioning—pocketed, work apron on the inside, providing an internal game pouch. And we then used it to design the tote bag, which was developed by folding the apron into a bag shape."

The ten pieces in the collection can be purchased through Reid's six stores or Bloomingdale's. For more details, check out GQ's feature.


JRS said...

The white oxford and the rigid 501s (last picture) are incredible.

Things Is Cool said...

For sure. Even better in the flesh. Saw them last week in NYC.