Stock Manufacturing Company, based in Chicago, has some lofty goals and it aims to do things a little differently. Here's a helpful graphic:
Most notably, through its collaboration model, Stock provides a vehicle for small and emerging designers to get their products produced and into the marketplace without the exorbitant up-front costs that come with manufacturing and selling a new brand. The key element to the process is that consumers vote with their orders for the products they would like to see made. If a garment gets the requisite number of orders, it's gets produced. Stock also has its own line, which includes pieces you really want. The Denim Workshirt is one. To chip in and/or learn more, visit the Stock Manufacturing Kickstarter.Wednesday, April 24, 2013
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